Why is the importance and popularity of Pinterest rising every day?

Users who enjoy using various social networking sites like microblogging websites are well aware of their differences. Facebook or Messenger has more to do with connecting with family and friends. It's more about showing your creativity and interests, and Twitter is about sharing thoughts and ideas in a few lines of text. It is a different experience for each person. However, many people would agree that when they want to cleanse themselves of all negative thoughts but still like to engage in social media, they will generally turn to Pinterest to find peace. Pinterest is a safe place for the vast majority of users. Therefore, if you are a beginner, stay on top of your latest performance and features.

Customers and travelers

Let's start talking about the topic of travel. Whether there is a pandemic or not, it is always an excellent idea to think about or plan your trips. Here's how Pinterest is doing to combat it: Collaboration with Marriott. Two Soho stores will be equipped with digital billboards featuring Pinterest. Future travelers on Pinterest will be asked four questions in the app to help them in their travel dreams. We can safely say that Pinterest can create ads and choose its partners.

Then, we move on to the next topic, which is shopping. It is never so fashionable. Why? It is now possible to shop with Augmented Reality features on Pinterest. What exactly is augmented reality, and how does it work? In the example above, you may have seen an item you love. You can use the Pinterest camera and take a picture to search for similar clothing visually. It is not only applicable to dress but also to a variety of things, such as interior decoration. Pinterest also allows users to try different lipstick shades for various skin tones. The pin can be saved to refer back to or purchased directly from the brand's website.

Pinterest also offers a shopping list option that allows users to pin items that include essential information, such as reviews, price, or delivery. Pins will appear in an organized grid to compare products quickly.

Remember to add the live stream on Pinterest to add to the list. Twenty-one creators cover various topics, including cooking, design, and many more. While the live stream is playing, viewers can purchase the creators' products.

The hidden element

There's no question that the "buy now" option is an excellent option for Pinterest, particularly in conjunction with the features we discussed above. It is much easier for people to buy directly through the Pinterest app instead of being redirected to the site where the product is offered. This could dramatically and positively affect Pinterest in terms of earnings. They could receive a part of the money they pay for each purchase made through the app. This will result in direct user monetization for Pinterest in addition to advertising.

Results of quarter report

Pinterest revenue in the first quarter was $485 million, up 78% from last year. Monthly active users were 30 percent more than the previous year at 478 million. First quarter GAAP loss of $22 million, while modified EBITDA of $84 million. Pinterest declined 11% per day after its first-quarter results, as the company forecasted the same month-over-month active users in the US and growth of the size of half of the teens globally. Analysts predict the company's revenue will increase by at least 105% year-over-year. This is the ideal time to look at and consider Pinterest stock before your quarterly report.