Devising a Taut Marketing Strategy by Effectively Using the Top 4 Social Media Platforms

We all know the power of social media and how it affects our daily lives. There are enough reasons why a small roadside eatery to the biggest conglomerates in the world takes social media platforms very seriously. A good online presence through the top platforms and apps is one thing that can make or break the prospects of any business.

Companies working in Dubai or other metropolitan cities in Dubai face a tough scenario as they have to create a marketing strategy through which they can attract their target audience in big numbers. In this post, I would like to describe the effect of using the top 4 social media platforms for businesses and how they are going to rule the market is not just for 2020 but for some time to come.

1. Facebook

Well, of course, the number one destination for every business as over 2 billion active users use it every month, and over 1.5 billion daily users. The huge potential of Facebook is what we all look forward to. Businesses try to come up with a solid marketing strategy and Facebook is at the heart of it. Without getting a foothold on this platform, companies don’t have much chance to rule over the market and make enough awareness for their product.

Facebook is showing signs of facing the backlash again just like after the US presidential election and after the Cambridge Analytica scandal. It is an election year in the US this year and Facebook will be under the magnifying glass and their every move will be scrutinized. In spite of all this, the power and reach of Facebook are still very much on.

It is up to businesses to make sure that they use a tactic to make things work in their favour. Through its enormous reach, there are chances that just one of your posts can get you to your target market and make your audience look for it. You can create engaging content on Facebook, and regular posts on it can be one of the reasons to increase the members on your Facebook page. Don't go after fake likes as genuine people will like your post if they are interesting and related to the product they are looking to buy.

2. Twitter

The microblogging website is one of the most influential social media platforms in the world. The trending topics on Twitter get noticed by the media and the general public across the globe and get attention. Tweets about a new product service can be like a teaser campaign and there are many ways in which Twitter can offer great support to a company and establishing its brand.

Just like Facebook, Twitter was also under fire because of running political ads during the 2016 US Presidential elections. A series of changes were announced by the vice president of R&D, Dantley Davis. It is however and clears that what changes Twitter will incorporate in 2020. But one thing is for sure, the role of Twitter in shaping businesses around the world is of immense value. And in the future, Twitter will be amongst the most used social media platform.

Promoting business on Twitter can be a blessing in disguise so that that product can go viral with just a single tweet. Similarly, if you do it gets irritated by an influencer or celebrity, the chances are that it will reach the masses within a few hours. For any business, the use of hashtags in Twitter can be instrumental for their future growth. Finding it hard to implement? Get the support of a social media agency Dubai for the best results in your favour.

3. YouTube

The reach of YouTube is unprecedented. Just take a look at the following stats, and you will know how much necessary YouTube is for your business to reach its target market. Over 300 hours of video are uploaded to YouTube each minute! And 5 billion videos are watched on YouTube daily. So, you can imagine the reach YouTube has and what results it can produce for even a small business.

From a video sharing website in its initial years, YouTube has transformed into one of the most influential websites on the internet and its social media presence also has a great influence on the prospects and future of any product. While businesses can incorporate videos on their website, the reach of YouTube is the reason alone so that Virtually every business has a presence on YouTube.

For a great social media strategy, YouTube must be a part of it. Don't think of YouTube as just another platform where you can showcase your product. With a high number of users, you can even monetize your YouTube channel. And with a worldwide audience, you never know the reach of your product can go beyond your target market and reach places you have never thought of.

4. Instagram

Just like YouTube, Instagram is also one of the favourites among teenage crowd and young adults alike. If you have a product that you can target to the above mentioned two age groups, then Instagram can make your product popular within a few months.

If your social media marketing strategy Includes engaging content, then Instagram can be one of the tools so that you can market your product coupled with some great content. Everybody can use a good picture or a graphic and upload it on Instagram. But the use of engaging content can be effective. Your target market will be engaged in your post so that the content and picture combined will offer a great experience for the end-user.

IGTV is also a great tool to use on Instagram because of its high reach. If you think that there is not much scope, you need to check the stats as IGTV is one of the fastest and most reliable tools to get the attention of your target market. For a great social media campaign, Instagram and IGTV make a product reach its target audience very quickly.

Over to you

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